Date: December 4, 2017
Title: Why Today's Tactics Won't Work with Tomorrow's Donors
Presenter: Laura MacDonald
Domains: Donor Metrics
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Approved for CFRE Continuing Education Credits!
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In this session, we’ll drill into charitable data such as the Giving USA numbers and other recent research to better understand the trends effecting donors and fundraisers. And we’ll see how those trends will demand new tactics if fundraisers are to connect with donors in the future and secure funding to propel their organization’s mission.
At the end of this session, participants will:
- Better understand the factors that shape giving: demographic, economic, and socio-political.
- Learn how to adapt fundraising practices as donors’ behavior changes.
- Participate in the movement that is attempting to elevate charitable giving above 2.1% of GDP.