Date: August 1, 2017
Title: Metrics Matter: How to Measure and Grow Major Gifts
Presenter: Amy Eisenstein, ACFRE
Domains: Donor Metrics
FREE for APGA Members with special code! (Need the code? Contact APGA at 610.708.3010 or email firstname.lastname@example.org)
Approved for CFRE Continuing Education Credits!
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Measuring, reporting and analyzing your major gift program is critical for success in raising major gifts. Join us to learn how to measure more than simply dollars raised. While dollars raised is one important factor, it’s certainly not the only one to consider. Do you know your major gift donor retention rate? What about your ask to thank ratio? Do you know how satisfied your donors are with your programs? Do donors trust your leaders? Join us to learn what and how to measure, as well as set how to set appropriate long and short term goals for your major gift program.
At the end of this session participants will know how to:
- Identify long and short term metrics for your major gift program
- Set appropriate long and short term goals
- Develop dashboards for reporting to board members