Date: July 12, 2017
Title: 10 Secrets to Optimizing Your Online Donation Process
Presenter: Steven Shattuck
Domains: Digital Fundraising
FREE for APGA Members with special code! (Need the code? Contact APGA at 610.708.3010 or email firstname.lastname@example.org)
Approved for CFRE Continuing Education Credits!
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Donations made online is one of the fastest-growing gift channels. While it’s not yet a juggernaut, it is significant enough to pay attention to. And if your online gift processes aren’t operating according to best practices for user-experience and donor stewardship, you may be leaving a lot of money on the table.
In this webinar, we will examine 10 simple, research-backed fixes that any fundraiser can make to their online donation process. You’ll leave with the confidence that your donation pages and forms can convert any visitor into a donor – and retain that donor for years to come.
At the end of this session, participants will:
- Understand how and why donors complete your donation forms
- Uncover best practices for conversion rate optimization that maximizes the gift amount and frequency
- Learn how to formulate a retention strategy for online donors through enhanced gift acknowledgement and stewardship