AFP Webinar: 10 Secrets to Optimizing Your Online Donations

AFP Webinar: 10 Secrets to Optimizing Your Online Donations

Date:  July 12, 2017

Title:  10 Secrets to Optimizing Your Online Donation Process

Presenter: Steven Shattuck      

Domains:  Digital Fundraising


FREE for APGA Members with special code!  (Need the code? Contact APGA at 610.708.3010 or email info@publicgardens.org)

Approved for CFRE Continuing Education Credits!

To register, click here to visit the AFP website. 

Can't make it? APGA members can access past AFP webinars for FREE at anytime. Click here to select your webinar and enter the discount code during checkout.

Donations made online is one of the fastest-growing gift channels. While it’s not yet a juggernaut, it is significant enough to pay attention to. And if your online gift processes aren’t operating according to best practices for user-experience and donor stewardship, you may be leaving a lot of money on the table.

In this webinar, we will examine 10 simple, research-backed fixes that any fundraiser can make to their online donation process. You’ll leave with the confidence that your donation pages and forms can convert any visitor into a donor – and retain that donor for years to come.

 

At the end of this session, participants will:

 

  • Understand how and why donors complete your donation forms
  • Uncover best practices for conversion rate optimization that maximizes the gift amount and frequency
  • Learn how to formulate a retention strategy for online donors through enhanced gift acknowledgement and stewardship

 

When:
7/12/2017 1:00 PM - 7/12/2017 2:30 PM