Date: June 20, 2017
Title: Using Neuroscience to Improve Your Fundraising Results
Presenter: Simone P. Joyaux, ACFRE
FREE for APGA Members with special code! (Need the code? Contact APGA at 610.708.3010 or email email@example.com)
Approved for CFRE Continuing Education Credits!
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A working knowledge of recent neuroscience discoveries can help you raise more money. In fact, understanding consumer behavior can help you raise lots more money. This session explores some key principles that influence behavior – and how fundraisers can apply those principles to donors. Don’t worry! You don’t have to be a scientist to understand and use this stuff.
At the end of this session, participants will:
- · Understand why neuroscience is so important to fundraisers
- · Explore some really curious and interesting neuroscience facts
- · Brainstorm how to apply these facts to your fundraising program
- · Learn how to persuade and convince with neuroscience marketing