Date: June 5, 2017
Title: I Wish I'd Thought of That Ten Years Ago! Launching a Successful Legacy Program
Presenter: Ligia Pena, CFRE
Domains: Legacy Programs
FREE for APGA Members with special code! (Need the code? Contact APGA at 610.708.3010 or email firstname.lastname@example.org)
Approved for CFRE Continuing Education Credits!
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Cash-strapped, acquisition costs keep increasing, and drawing a blank on how to engage supporters at a higher level. What is a Fundraiser to do? What if there was a simple and highly engaging way to raise millions from your supporters at a fraction of what you spend in acquisition costs, would you jump at this opportunity?
This session will explore how to engage supporters at a much more personal level in order to inspire donors to leave a legacy, raise more funds to realize your mission and effectively change the world. At the end of this session you will leave thinking: "wish I'd started a legacy program 10 years ago!”
At the end of this session, participants will know:
1) How to convince senior management to invest in establishing a legacy program
2) The Fundamentals of a strong legacy program
3) How to engage supporters