Date: April 26, 2017
Title: Investing in Major Gift Fundraising: Make it a Priority!
Presenter: Kay Sprinkel Grace, FAFP
Domains: Major Gifts
FREE for APGA Members with special code! (Need the code? Contact APGA at 610.708.3010 or email email@example.com)
Approved for CFRE Continuing Education Credits!
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As we see a rise in new potential donors in our communities and work to get them engaged, we are tempted to shift more budget dollars towards social media acquisition and a variety of annual fund programs and events, diminishing our capacity to pursue major gifts. The urgent overwhelms the important, and many annual programs are time and budget consuming. Our challenge is this: because major gifts take time, research, cultivation, personalized solicitation and thoughtful stewardship, we may find it easier to seek a quantity of small gifts over the patience and planning it takes to bring in major gifts. Major gifts should be part of every organization's development plan at all times. Kay Sprinkel Grace, FAFP, consultant, author and speaker will share her strategies with us for keeping major (and planned) gifts a priority program - and how to involve your board and non-development staff as partners in building your major gift revenue whatever the size of your organization.
At the end of this session, participants will:
- Participants will learn how to make the case internally for major gifts and how to advocate for the people and financial support a program will require;
- Participants will understand the important of a balanced development program: how to analyze their existing donor base to identify donors for whom a "move up" program is appropriate;
- Participants will learn the steps and benefits of a strategic "move up" program for their donors.